Meet Antoine Floch, he’s probably the coolest French guy I know, thinking about it, he’s probably the only French guy I know. But he’s still cool and also it must be said a lovely bloke. He’s like a French Alan Whicker, everytime you speak to him he’s either in Paris, New York or Tokyo, he’s actually living the dream. Apart from his burger addiction he’s pretty normal. Recontrer Mr Floch, ce est ce qu’il avait a dire…..This is what he had to say…
What did you have for breakfast?
BLACK COFFEE AND A MARLBORO LIGHT
What’s good about your hometown?
I WAS BORN IN PARIS IN THE VERY EARLY EIGHTIES. I VE BEEN TRAVELLING A LOT LATELY BUT I AM ALWAYS HAPPY TO BE IN PARIS. IT IS A MUSEUM. SLOWER THAN NEW YORK OR TOKYO, BUT THERE ARE SOME GREAT CREATIVE PEOPLE DOING VERY INTERESTING PROJECTS. GIRLS ARE BEAUTIFUL AND THE FOOD IS NOT THAT BAD
Provide us with a synopsis for your autobiography in 140 characters and what would you call it?
FELL IN LOVE WITH EARLY AMERICAN PHOTOGRAPHY WHEN I WAS 15. STUDIED PHOTOGRAPHY IN PARIS AND NYC WHEN READING THE FACE AND I-D. AFTER MORE THAN 50 TRIPS TO NYC, STILL FEEL’S GREAT TO BE THERE. AFTER SOME MORE YEARS IN THE FASHION INDUSTRY, THE PLAN IS TO SETTLE THERE AND OPEN A DINER. JUST GOOD DRINKS AND HONEST FOOD. CAN I START THE AUTOBIOGRAPHY WHEN THE DINER IS OPEN?
If you could punch one celebrity in the face with absolutely no repercussions, who would it be?
Tell us something that not many people know about you?
EIGHT YEARS GO, AT THE HOSPITAL, THEY SAY I WILL DIE IN A COUPLE OF DAYS BECAUSE OF BLOOD IN MY BRAIN. THE INTERN DID A MISTAKE. LIFE IS SHORT, LET’S DO THINGS
You’ve got £300 to spend on one new item of menswear, tell us what you’re gonna be buying?
I VE BEEN WANTING A RIMOWA SUITCASE FOR A COUPLE OF YEARS, NO GOLD JUST SILVER.
Favourite 3 labels over the last 20 years?
OUR LEGACY : SINCE SEASON ONE. IT CHANGED SINCE THEN BUT I LOVE EVERYTHING. COLLECTION BUT ALSO BRAND IDENTITY AND MY FRIENDS WHO ARE BEHIND IT.
CONVERSE : I OWN AROUND 15 PAIRS. CHUCK TAYLOR.I TRIED TO CHANGE BUT I ALWAYS COME BACK TO IT.
CLASSIC VINTAGE : NO BRAND IN PARTICULAR BUT ALWAYS FUN TO FIND SOME STUFF IN PARIS NYC OR TOKYO
If a film was made of your life, tell us four songs that would definitely be included on the soundtrack including one for the closing credits?
THE KINGSMEN – LOUIE LOUIE
JACQUES DUTRONC – LA FILLE DU PERE NOEL
MASSIVE ATTACK – LATELY
JOHN LEE HOOKER – BOOM BOOM